Data Integration is an essential prerequisite for quality decision making, without which no Business Intelligence could provide credible insight into the functioning of the company.
Effective business management today requires using all the data a company has about its customers, orders, products, warehouses, marketing costs... and supplementing this with third party information.
Modern data stacks consist of a range of tools and technologies that help organizations collect, store, process, and analyze large amounts of data. These tools help companies gain better insights into their business, make data-driven decisions, and better understand customer needs.
Among the most commonly used tools in modern data stacks are cloud database systems (such as Snowflake), ETL tools ( Keboola), database schema management tools (such as dbt Labs), and BI tools (Tableau). These tools are closely related and help companies create a comprehensive system for collecting, processing, and visualizing data.