DATA MASTERCLASS:
STRATEGY, ARCHITECTURE
AND DISCUSSION ON AI TRANSFORMATION
A full-day program for Data & AI leaders. Two interactive workshop blocks on strategy and the context layer for AI, followed by an evening panel discussion and networking with peers.
DATE: 16 September 2026
LOCATION: Joyful Craftsmen HUB
LANGUAGE: English
Two ways to participate
Join for the full day of strategic work, or come only for the evening panel discussion and networking.
Full-Day Workshop
- Two 3-hour workshop blocks
- Morning strategy workshop
- Afternoon context layer and architecture workshop
- Panel discussion and networking included
- Limited capacity of approximately 20–30 participants
Early bird – €590 (valid until 14.08)
Standart price – €990
Joydata community price – €490
Panel Discussion & Networking
- Evening panel discussion
- Networking with Data & AI leaders
- Starts at 16:30
- Stand-alone evening participation available
FREE for approved JoyData community members
What the day will focus on
1) Data & AI Strategy and Transformation — Identify strategic AI priorities, communicate them to the board, build internal alliances, and shape a transformation roadmap.
2) Context Layer and Data Products for AI — How structured data, documents, metadata, and data products provide the context needed for AI and AI agent adoption.
3) Peer Discussion for Data & AI Leaders — A facilitated environment for sharing experience, comparing approaches, and discussing challenges with peers.
The Journey Through the Day
⏰ Workshop Registration and Introduction | 8:30–9:00
Arrival, registration, and a short introduction to the day.
⏰ Data & AI Strategy and Transformation Roadmap | 9:00–12:00
The morning workshop will focus on strategic AI priorities, the AI board narrative, internal alliances, and the development of a transformation roadmap for Data & AI. Participants will explore how to lead the transformation actively rather than only react to technological change.
⏰ Break and Refreshments | 12:00–13:00
Time to recharge, continue conversations, and prepare for the afternoon session.
⏰ Context Layer and Data Products for AI | 13:00–16:00
The afternoon workshop will focus on the context layer and data products required to support successful AI and AI agent deployment. The session will explore how a product-oriented approach can help maintain the necessary quality across structured data, documents, and metadata.
⏰ Panel Registration and Introduction | 16:00–16:30
Arrival and registration for participants joining the evening program, followed by a short introduction to the panel discussion.
⏰ Panel Discussion | 16:30–17:30
An open expert discussion connecting the main themes of the day and creating space for shared experience, different perspectives, and further questions.
⏰ Networking | 17:30+
Continue the conversation informally with other Data & AI leaders and explore topics raised during the workshops and panel discussion.
Who the event is for
Designed for senior people responsible for shaping Data & AI direction, capabilities, teams, and transformation within their organizations.
Head of Data & AI · CIO · CDO · AI Lead · BI lead · Digitalization Lead · Transformation Lead · Data Strategist · People responsible for leading Data or AI teams
Meet the experts leading the day
Full-day workshop coaches
Dr. Alexander Borek
CEO & Founder, Data Masterclass.
Alexander has more than 15 years of experience leading data transformation in complex organizations. He helps Data & AI leaders turn strategy into lasting organizational change.
Aleksejs Plotnikovs
Lead Coach, Data Masterclass.
Aleksejs specializes in data strategy, governance, and AI across international organizations. He focuses on data readiness, ownership, and developing high-impact data products.
Soňa Karkošková
Data Architect, Raiffeisenbank ČR.
Soňa is a data strategist specializing in data governance, data products, and data architecture. She also teaches data management and analytics at the Prague University of Economics and Business.
Jaroslav Reken
Data Strategist, Joyful Craftsmen.
Jaroslav has more than 15 years of experience in data strategy and business intelligence. He helps Data & AI leaders shape strategies through mentoring, facilitation, and community knowledge sharing.
Panel discussion host & guests
- Jaroslav Reken — Data Strategist, Joyful Craftsmen (host)
- Panel guest #1 will be announced soon
- Panel guest #2 will be announced soon
Full program, pricing, and registration are available on the Joyful Craftsmen website:
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